This brand identity was created for one of my favorite people... my Mom! As you may know, my Mom, sister, and I all co-owned Bloom Yoga Fitness Studios together for 10 years. In addition to co-owning Bloom, my Mom is also a talented Holistic Life Coach. After coaching for several years under the Bloom brand, she decided to branch out and create a separate, more distinguished brand for her coaching services. As a sister company to Bloom Yoga, it was important that her branding and colors feel cohesive with Bloom's. I pulled a dark green from Bloom's color scheme, then added bright yellows, green, and warm clay tones for a joyful and approachable brand. Additionally I created a clean and easy-to-navigate website featuring custom brand photos and mandala artwork.