Lisa and I started chatting about her brand in early 2021. I immediately loved her upbeat energy and couldn’t wait to create a logo that reflected it. Lisa offers personal training, small groups, and nutrition with a focus on helping her clients feel strong and empowered—both inside and out. We wanted her new branding to feel fun, bright, clean, and uplifting. After experimenting with a few different ideas, we settled on a traditional kettlebell with a fun font pairing, along with a bright and joyful color palette. I love the results and can’t wait to see these logos in action!