I co-own Verbena (a beautiful holistic Spa) alongside my Mom and Sister. We opened it in 2017 as a sister company to our yoga studio—Bloom Yoga Fitness. When we established the Spa I had so much fun creating its brand identity. We offer organic services infused with modern luxury, so we wanted to create an earthy and upscale aesthetic. I went for an elegant wordmark, with a simple leaf embellishment, along with a muted, earthy color scheme. Additionally, I designed a clean and classic website, and plenty of printed materials--including a poster, service guidebook, and more. The result is a brand identity that perfectly reflects our style and values, and I loved helping it all come to life!